Giant food conglomerates and manufactures have teamed up to launch a new initiative to reduce obesity in kids. The message is to eat what you want, just less of it. They don’t want you to completely eliminate chocolate chip cookies, potato chips, and soda from your kids’ diet now do they?
Pledging $20 million to tackle a $150 billion dollar problem caused by obesity is akin to a mechanic trying to fix a car with a paperclip.